To optimize for search engines, you need to know what people are searching for. To do that, you need to understand who your potential clients are. We know that Regina has a lot of students. We know how many individuals in Regina work for the government. We customize our work to Reginans, carefully monitoring trends in the news and search results. When changes to Crown Corporations happen, we’re in the know. When tuition changes get students riled up, we’re in the know. That indicates you get effectively targeted content that brings digital traffic to you.
You’ve probably heard that content is king. In the city named after one of England’s greatest matriarchs, we say it’s queen. We write content that’s tailor made-for Regina and your particular industry. Search engines love localized, industry-specific content. When you perform a search, your location is automatically factored in, so focusing on problems in a particular region (like a home maintenance company writing a blog on the risks of icy sidewalks) is the best tactic.
